What’s a URL Round UP?

Artifacts of Underutilized Potential. Let those horses run free!

We (Dave Gray’s School of the Possible and I) will hold a URL Roundup to kick off July. I invite you to bring domain names you may have purchased but are not using. Those artifacts of ideas, concepts, businesses, and services to the world sitting on a list in your GoDaddy account now have a place to prance around!

The URL Roundup is a unique opportunity to breathe new life into your dormant concepts. It's an online event where we will wrangle languishing ideas, showcase, share, and vote on domain names, and there will be future events that I host to collectively brainstorm on how to turn these ideas into reality.

Sometimes, when we show others our ideas, we get the energy to move forward by letting the idea go, doing it, or giving it to someone else. I wonder if the URL/Domain name hoarding is compensation for wanting to honor all that could be. We see the possibilities in the world and want to do them all, but we can’t. These ideas are sparks from the muse and encapsulations of seeing the world in a certain way. They are practical ideas for solving a problem. They are brand concepts that would be so fun to bring to life, but maybe the timing isn’t right. All these possibilities run around like horses, some of which we will never catch. When we get the name and put the bridle on them, we think they are ours, but the thing about possibilities and ideas is they are free; we can’t own creativity. Those ideas will find the one who will channel them into being. Is that person you? Are you ready?

I believe that ideas that don’t find expression in the person that they came to will find a new person until someone is willing to make them happen. Our domain name purchase is a way to honor the muse by doing something to bring that idea to life. Still, when we don’t do it, I think we can feel guilt or creative clutter in our unconscious that doesn’t leave us as open to doing other ideas that might be a better fit for us at this time. Or maybe we subconsciously beat ourselves up for everything we didn’t do. Imagine a library of untold stories. You see books without titles and no words in them. If this image were a dream, what would it be trying to tell you?

This took a serious turn, but truthfully, we are also here to play. We should play with our creativity, see the spark in others' ideas, and share with others what we are thinking. It’s important to laugh at ourselves and others and check out the horses they’ve caught. Maybe your domain horse isn’t as green as you imagined.

So, bring your domain names that you think are your best ideas (even if you don’t plan to use them) or those you feel the most energy around. Funny ideas are welcome. If you don’t have domain names, please join us to support your friends and vote! You never know; you may bump into a cool domain someone else doesn’t want!

Share this invitation with any friends who have a domain-purchasing problem ;)

Buy a ticket for the URL Roundup or become a School of the Possible member today for free access to all Collaboratories.